We point at the Moon

Not the finger that points to it

We design experiences that are effective today but resilient and adaptable for tomorrow.

Based in the UAE, we are committed to helping businesses craft exceptional products and services that drive growth and create meaningful impact.

By intertwining systems thinking, strategic foresight, and human-centered design, we create solutions that respond uniquely to your challenges.

What we do

Workshop Design & Facilitation

Expertly crafted workshops and design sprints that drive innovation and strategic alignment, combining systemic thinking and dynamic facilitation for swift, impactful results.

Lean Research

Data-centric research methods

designed to quickly yield vital

insights, merging qualitative and

quantitative analysis for rapid and informed strategic decisions.

Capability Building

Building future-proof organisations through new ways of working within product and design, capability uplift and shifting cultures.

Training & Coaching

In-depth, practical training in design thinking, tailored to empower product teams and individuals with the skills for innovation and success.

Systems & Service Design

We interconnect technology, people, and systems, ensuring that interventions contribute to sustainable business growth and cohesive customer experiences.

Bridging the gap between
Strategy & Product

Successful products and services address business challenges, and business strategy fosters these high-impact solutions. We ensure to integrate both of these elements to ensure a flawless alignment.

Our team

Our leadership team has championed impact-driven and human-oriented products and services in the Middle East, Australia, and the UK. We are actively involved, backed by our diverse project teams proficient in pinpointing business necessities, detecting user-related challenges and hidden needs, and utilising human-focused and swift modeling methods to generate products and services that genuinely cater to real people.