All of us are in a world packed with service choices that few of us ever really appreciate. Consider the previous time you went to the airport and travelled on a plane. You could have checked-in online and then reached the airport with your boarding pass at hand. You might have used a kiosk to print out your luggage tags. After which you passed through through security by scanning your boarding pass.
Service-design is a practice that interplays with our day-to-day life. It's not just the design of the check-in kiosk or the boarding pass, it considers the end to end service journey across all channels and touch points not only from a customer, but also from organisational perspective. |
WHAT WE DO |
HOW IT WORKS |
Service Design & Strategy
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Digital Invention & Creation
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