TAF House Material is a supplier of trending Italian-made decorative tiling and floor materials dedicated to offering something different and refreshing to the Middle-East Market.
TAF House Material had initially approached Inibus & Co because they felt their existing website needed a revamp. However, we couldn't help feeling that there was a much bigger opportunity that would help them to reduce significantly their current challenges often experienced with SMEs:
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We reflect on two principles: A passion for beautiful materials matched with beautiful designs.
TAF House Material had reached a point where the business needed to automate at least 50% of its sales processes in order to sustain its growth and maintaining a quality service experience.
User research was undertaken with architectural and interior design studios across all levels: Directors, Senior and FF&E designers to identify the general cycle of a typical design project. |
Organising and filteringCreating the right search functionality was paramount to help users find the right information they were looking for, at the right time and at in the right place. To help us with this challenge, we undertook card sorting sessions with users to identify the categories of the search filter that resonated with them and in what ordered they wanted to view them. |